The topic of ethics presents both a challenge and an opportunity to public relations practitioners. In a world where far too many consider “public relations ethics” an oxymoron, those who practice public relations frequently must deal with diverse ethical dilemmas. Yet few practitioners have developed frameworks for making ethical judgments.
Noting that public relations practice offers “unique and challenging ethical issues,” the Public Relations Society of America (PRSA) encourages its members to “protect and advance the free flow of accurate and truthful information.” Through its Member Code of Ethics, PRSA also encourages “informed decision making through open communication” and urges public relations people to strengthen ...
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