CHAPTER 4

Public Relations of Character

There is a good chance, were Aristotle alive today, he would be energetically engaged in trying to sort out where “the good” lay in the relatively new inventions of mass media, consumer markets, and public relations.

But why would we want to consult someone who slept in his clothes, would not know what to do with a newspaper let alone a computer, and never even saw a flush toilet? If ethics has forward motion, Aristotle gave it much of its initial propulsion, and progress made since builds on his thinking. In fact, some contemporary thinkers have suggested we could do worse than to return to the Aristotelian ideal in the conduct of our modern lives. Aristotle certainly did not have the last word on the ...

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