CHAPTER 11

Ethical Decision Making

Multiple studies suggest public relations people have about the same level of ethical development as the average college-educated adult. On the standard tool customarily used to measure ethical development, public relations practitioners score just above business people but below journalists. Not surprisingly, philosophers scored highest of all and prison inmates, lowest.1

And yet when one researcher examined the philosophy stacks in 31 leading academic libraries, he discovered the majority of missing books were on the subject of ethics (Schwitzgebel, 2009). In fact, obscure texts of interest only to scholars were about twice as likely to be missing. It is a wonder prison library shelves are not more empty than ...

Get Public Relations Ethics now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.