Book Description
Many senior public relations executives consider ethics counsel to be one of their core responsibilities. Raising ethical concerns to more senior leaders can be quite intimidating as “speaking truth to power” can have serious consequences for someone’s career, so senior public relations executives have mastered the art of using less confrontational strategies. This book ranks and describes these various strategies with specific examples of how public relations executives have used them. The insights are based on nearly 150 in-depth interviews as well as survey research. Learn about the process of gaining influence and the mistakes to avoid when navigating internal politics. Many of the lessons are applicable to public relations counsel generally.Table of Contents
- Cover
- Half-title Page
- Title Page
- Copyright
- Contents
- Preface
- Acknowledgments
- Outline of Book
- Chapter 1 Why Does Ethics Matter in Public Relations?
- Chapter 2 Influence and Power, Why Should I Care?
- Chapter 3 Don’t Overlook Your Office Neighbors: Why You Need to Focus on Building Internal Relationships
- Chapter 4 Influence Strategies Senior Pros Prefer to Use
- Chapter 5 More Powerful Together…Recruiting Allies and Forming Coalitions
- Chapter 6 Last Resort Approaches…Rocking the Boat and Whistleblowing
- Chapter 7 How to Prepare for Ethics Counsel: Mentors, Training and Other Resources
- Chapter 8 Being Proactive: How to Build an Ethical Culture
- Chapter 9 Practical Advice from Senior Pros
- Chapter 10 Conclusion: Everyday Practices
- Appendix A: Use of Influence Tactics by SPRF and PRSA College of Fellows
- Appendix B: Use of Influence by Gender: College of Fellows and Page Society Combined
- Appendix C: Use of Influence by PRSA College of Fellows
- Appendix D: Use of Influence Tactics by Arthur W. Page Society
- References
- About the Authors
- Index
- Backcover