CHAPTER 3

Don’t Overlook Your Office Neighbors: Why You Need to Focus on Building Internal Relationships

It is not given that public relations professionals will embrace the role of ethical conscience. Some believe it is too big a job for one person (St. John III and Pearson 2016). We agree. It is too big a job for one person; many of those interviewed concurred. That is why many of the personal accounts that public relations professionals tell about raising ethical concerns involve recruiting allies or forming coalitions, as there is power in numbers. It is simply a matter of building and maintaining relationships, an accepted and expected role for public relations professionals.

Coalitions are “any subset of a group that pools its resources ...

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