Influence Strategies Senior Pros Prefer to Use
One of the best ways to learn how to effectively provide ethics counsel is to talk to those who have actually done so, and learn from their successes and mistakes. With that goal in mind, in-depth interviews were conducted with 34 members of the PRSA College of Fellows, 21 members of the Arthur W. Page Society, and members of the PRSA College of Fellows and the Southern Public Relations Federation (SPRF) were invited to participate in an online survey. Using the influence tactics framework developed by Berger and Reber (2006), interviewees and survey participants were asked which of the Alpha/Sanctioned tactics and Omega/Unsanctioned tactics they had employed.1 Some of the most common Alpha ...
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