Last Resort Approaches… Rocking the Boat and Whistleblowing
Sometimes ethics counsel falls on deaf ears. When that happens, public relations executives have three primary choices: (1) drop the issue and recognize the reality that they are not the final decision maker, (2) raise the concern to someone else, or (3) remove themselves from the situation by looking for another job or resigning. Senior public relations executives reported choosing all three of these options depending on the situation.
One PRSA Fellow described her obligation this way:
When I have spoken then I’m not listened to—at least in all clear conscience I can say that I brought it forward…that’s just part of the business and sometimes there are other powers at play ...
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