Fostering a New Black Identity

The Harlem Renaissance Movement (1920–1939)

The Harlem Renaissance used the power of public relations to foster the renewal and celebration of a new image for black Americans. The movement gave a voice and identity to a group of people who had been oppressed in the United States since the country’s founding. Through literature, music, and art, the Harlem Renaissance became a symbol of progress and hope for black Americans, while addressing many of the political and social issues they faced. This movement is a quintessential example of how a social movement, fueled by the power of public relations, can change the attitudes of millions.



The movement emerged with the “Great Migration,” which began ...

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