CHAPTER 3

Fostering a New Black Identity

The Harlem Renaissance Movement (1920–1939)

The Harlem Renaissance used the power of public relations to foster the renewal and celebration of a new image for black Americans. The movement gave a voice and identity to a group of people who had been oppressed in the United States since the country’s founding. Through literature, music, and art, the Harlem Renaissance became a symbol of progress and hope for black Americans, while addressing many of the political and social issues they faced. This movement is a quintessential example of how a social movement, fueled by the power of public relations, can change the attitudes of millions.

 

History

The movement emerged with the “Great Migration,” which began ...

Get Public Relations for the Public Good now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.