CHAPTER 8

Battling the Tide of Public Opinion to Build Support for a Jewish State

“All business in a democratic society begins with public permission and exists by public approval.” So said public relations pioneer Arthur Page, AT&T’s first vice president of public relations, in the 1930s (www.awpagesociety.com/about/background-history/the-page-philosophy/).

While Page was referring to the phone company back then, the same sentiment can apply to any company, or any country, for that matter. Not only is it critical to build public awareness for the entity, but it is also critical to build public understanding for its raison d’être.

It is a tough challenge for all start-up countries, but none tougher than that of the State of Israel, whose path ...

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