CHAPTER 10

The American Civil Rights Movement

The Use of Contemporary Public Relations Techniques by Dr. Martin Luther King, Jr.

In a country that began in civil turmoil, there is perhaps no greater known civil rights advocate in its history than Dr. Martin Luther King, Jr. Renowned for his influence on the Civil Rights Movement of the 1950s and 1960s, Dr. King is honored both for his lifetime contributions and lauded for his heroic peaceful acts for equality in America. King’s Christian-based approach to political and civil rights made active use of public relations tools and tactics.

A Baptist minister and learned man, Dr. King’s teachings of calm and peaceful resolution were not unlike historical influencers such as Confucius, Gandhi, and ...

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