November 2022
Beginner
196 pages
4h 2m
English
book
Public Relations in the Military
by Bob Pritchard, Mari K. Eder, Kim Marks Malone, Matthew Kroll, Katie Cousins, Skye Martin
Content preview from Public Relations in the Military
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RPIE—Research, Planning, Implementation, and Evaluation
Just as each element of a command has its particular planning process, so too does public affairs. Effective communication plans and campaigns need to be clear, concise, and cohesive in order to address problems and capitalize on opportunities. These strategic plans are used to help the organization achieve:
• A proactive change in attitudes/communication (etc.).
• An increase of awareness.
• Actually get something done.
Public affairs officers (PAO) use a four-step planning process to identify issues, prevent, and manage crises. This process is known by different acronyms: Research, Planning, Implementation & Evaluation (RPIE), Research, Action planning, Communication, and Evaluation ...
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