May 2019
Beginner
272 pages
11h 26m
English
Content preview from Public Relations Theory
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
2Strategy
Ana María Suárez‐Monsalve and Juan‐Carlos Molleda
In the city of Medellín, Colombia, in 1994, the METRO transportation system was inaugurated and constituted as the Mass Transportation Enterprise of the Aburrá Valley (a.k.a. Metro de Medellín, or Metro hereafter). Medellín is the second most important city of Colombia in terms of economics and politics. With close to 3 million inhabitants, it is the capital city of the department of Antioquia and is in the center of the Aburrá Valley. The valley is made up of 10 neighboring municipalities, which together have a population of 5 million inhabitants. The Metro joins the Metropolitan Area as a north–south axis and the center of the Metrocables (cable cars) and the Tranvía trams in the Integrated Transport System of the Aburrá Valley, SITVA.
At a time of high violence in the city and in the wake of the ravages of the war against drug trafficker Pablo Escobar Gaviria (killed on December 2, 1993), the company set out to create a new culture among the inhabitants of the Aburrá Valley. Leaders of the Metro came together and working in tandem built trust and relationships with people living in the neighborhoods near the Metro stations and lines. This outreach was aimed at generating a sense of belonging and cultivating an attitude of care and preservation for the transportation system.
The company says the Metro culture is the result of the social, educational, and cultural management model built, consolidated, and delivered ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.