CHAPTER 1

The Phenomenon—Why Some Speeches Are So Impactful

Introduction

On November 19, 1863, two distinguished men spoke in front of an august audience in Gettysburg, a military cemetery in Adams County, Pennsylvania, the United States of America. The first speaker, Mr. Edward Everett, was a learned gentleman and spoke for over two hours. He was the main speaker for the day. The second gentleman, Mr. Abraham Lincoln, spoke for less than 2 minutes delivering the historic speech known as “The Gettysburg Address.” The two men made remarkably different impacts on their audiences, so much so that Mr. Lincoln’s speech has become the stuff of legend and is remembered and studied even today although it was not the main speech on that occasion (Jamieson ...

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