We now move to our second lens of this kaleidoscope: the lens of persuasion. Imagine you are a young manager who works for a company that produces and promotes vegan food. You have been called to give a presentation on the benefits of adopting vegan cuisine to a select audience of a large multinational company. What would you say to them?
I give this assignment to my students in my communication courses. Usually, the speaker gives a lot of logical arguments to prove that vegan cuisine is healthier than the others. Some speakers speak on cruelty to animals and tell their audiences to become vegans and protect animals. Now all these are absolutely correct thoughts and fully supported by the communication theory ...
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