Skip to Content
Publishing E-Books For Dummies
book

Publishing E-Books For Dummies

by Ali Luke
September 2012
Beginner
312 pages
7h 7m
English
For Dummies
Content preview from Publishing E-Books For Dummies

Establishing a Strong Author Platform with a Website

You often hear the phrase author platform in the publishing world. To me, it always sounds like I’m supposed to be standing on a soap box — though having an author platform simply means that you have the ability to reach people. For example, if your e-mail list has 2,000 subscribers — people who’ve specified (by opting in) that they want to hear from you regularly — you have a strong author platform of committed readers. You can easily send out an e-mail that reaches all those people.

Your platform is important, for two key reasons:

check.png The platform helps you sell copies of your e-book. If you have no online platform, you won’t easily persuade anyone to notice your e-book; it’s only one among hundreds of thousands. If you have a platform, though, even a fairly modest one, you can get some true momentum behind your e-book.

check.png Agents and traditional publishers will be interested in your platform. If your goal is to attract a prestigious publishing house to your book, they’ll want to know whether you have a blog or an e-mail list with established fans.

Social media accounts can be a useful addition to your platform, but I recommend building your own website as a home base. That way, you’re in full control, and you have a lot of flexibility ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Learning Go, 2nd Edition

Learning Go, 2nd Edition

Jon Bodner

Publisher Resources

ISBN: 9781118352021Purchase book