Establishing a Strong Author Platform with a Website
You often hear the phrase author platform in the publishing world. To me, it always sounds like Iâm supposed to be standing on a soap box â though having an author platform simply means that you have the ability to reach people. For example, if your e-mail list has 2,000 subscribers â people whoâve specified (by opting in) that they want to hear from you regularly â you have a strong author platform of committed readers. You can easily send out an e-mail that reaches all those people.
Your platform is important, for two key reasons:
The platform helps you sell copies of your e-book. If you have no online platform, you wonât easily persuade anyone to notice your e-book; itâs only one among hundreds of thousands. If you have a platform, though, even a fairly modest one, you can get some true momentum behind your e-book.
Agents and traditional publishers will be interested in your platform. If your goal is to attract a prestigious publishing house to your book, theyâll want to know whether you have a blog or an e-mail list with established fans.
Social media accounts can be a useful addition to your platform, but I recommend building your own website as a home base. That way, youâre in full control, and you have ...