Selling Your E-Book via Your Own Blog or E-Mail List
Whether or not your e-book is available directly from your website or a web page (see Chapters 9 and 10), you can use your blog or e-mail list to promote it. You simply include a link to your e-book’s page at Amazon.com or on other major e-retailers’ sites.
When you launch your e-book, let your existing audience know about it. If you’ve been blogging for a few months, or if you’ve started an e-mail list where readers can opt in to receive updates about your e-book (and your other projects), get in touch with your audience, and point them toward your new e-book.
If your e-book isn’t yet finished, you can still start a blog or an e-mail list. In fact, you produce better results by building the readership of your blog or e-mail list before your e-book is ready — that way, you have plenty of people to contact on launch day.
Comparing blogs and e-mail lists
Blogs and e-mail lists are different beasts, and readers engage with them differently. This list can help sort them out:
Blog: A chronological list of commentary on a website. Readers can dip in and out, reading only a couple of posts or several, and they can easily share links to your blog and its posts with their friends via Facebook or Twitter or other social media sites.
E-mail ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access