Pump Up Your Presentation with Stories of Substance, Style, and Relevance
Jerry Weissman
The colossal success of the iPhone and its big brother, the iPad, are due in large part to their high-concept design, which, in turn, offers a lesson in crafting your story. This analogous viewpoint comes from Bill Portelli, the president and CEO of CollabNet, a company that provides a platform for distributed software development. Mr. Portelli noted that the iPhone has three basic qualities:
• Simple
• Intuitive
• Assumes the intelligence of its end user
Anyone who owns an iPhone—or who has enviously looked at someone else’s iPhone—will agree that Mr. Portelli’s observation is spot on. A well-told story should have the same basic qualities:
• Simple. Most ...
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