Several months after I left Apple, I went into another Apple Store with a question about a certain type of gift certificate. The cashier, unable to help me, summoned a coworker. This worker, a tall guy with a Brazilian accent, took a glance at the sheet of paper in my hands and adamantly declared that I could purchase something only online and absolutely not in the store. As he explained the store policy to me, I had a feeling that we had met before. It was my old friend Pauliño from Gap, the coworker who had subversively unplugged the scent-emitter that evening long past. Instead of languishing at Gap, he’d made a strong move by jumping to Apple for the Christmas season. There he stood, in front of me, wearing ...
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