‘The media’, be it television, radio, newspaper, Web or any other, ultimately serves two purposes: to inform and/or to entertain. Entertainment seeking can be like information seeking, and seekers can benefit from an information literacy approach to it. An example is provided by television viewing. Entertainment value will probably increase if what is desired to be watched is Identified, compatible programs are Located and Analyzed, and a program is selected (i.e. Use). With the amount of entertainment possibilities available, and my time constraints, I personally consider something carefully before reading or viewing it.

However, for seekers and providers of information, i.e. news, societal stakes are higher, along with the need for ...

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