Video DescriptionMarco Bertini, assistant professor at London Business School, outlines how to price goods so customers will buy them—and stay an advocate for your brand.
Table of Contents
- Putting a Price on Customer Loyalty 00:03:15
- Title: Putting a Price on Customer Loyalty
- Release date: July 2012
- Publisher(s): Harvard Business Review
- ISBN: 32562HBR4421AV