Putting a Price on Customer Loyalty

Video Description

Marco Bertini, assistant professor at London Business School, outlines how to price goods so customers will buy them—and stay an advocate for your brand.

Table of Contents

  1. Putting a Price on Customer Loyalty 00:03:15

Product Information

  • Title: Putting a Price on Customer Loyalty
  • Author(s): Marco Bertini
  • Release date: July 2012
  • Publisher(s): Harvard Business Review
  • ISBN: 32562HBR4421AV