Video description
Marco Bertini, assistant professor at London Business School, outlines how to price goods so customers will buy them—and stay an advocate for your brand.Table of contents
- Putting a Price on Customer Loyalty 00:03:15
Product information
- Title: Putting a Price on Customer Loyalty
- Author(s):
- Release date: July 2012
- Publisher(s): Harvard Business Review
- ISBN: None
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