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After years of telling corporate citizens to ‘trust the system/many companies must relearn instead to trust their people—and encourage their people to use neglected creative capacities in order to tap the most potent economic stimulus of all: idea power.

—Rosabeth Moss KanterAuthor, Change Masters, and professor,Harvard Business School

CHAPTER 6Step 3—Action: Moving Forward

The primary action that will unleash the idea power in businesses and in society is dependent on putting our differences to work. As we are learning, for most of us this will require personal actions, including a shift in how we think, behave, communicate, take personal responsibility, and make decisions with everyone’s interests in mind.

Moving into action challenges ...

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