When targeting organizations, especially at the perimeter, the easiest way in is to compromise an account. This means that you get at least the basic level of access of that person and can find ways to elevate your privileges. To do that, you need to identify realistic usernames for an organization. The multiple ways to do this include researching of people who work for the organization through sites like http://www.data.com/, https://www.facebook.com/, https://www.linkedin.com/hp/, and http://vault.com/. You can automate some of this with tools like the
Recon-ng, which source Internet exposures and repositories.
This initial research is good, but the amount of time you typically have to do this is limited, ...