A simple affinity analysis example
In this section, we jump into our first example. A common use case for data mining is to improve sales by asking a customer who is buying a product if he/she would like another similar product as well. This can be done through affinity analysis, which is the study of when things exist together.
What is affinity analysis?
Affinity analysis is a type of data mining that gives similarity between samples (objects). This could be the similarity between the following:
- users on a website, in order to provide varied services or targeted advertising
- items to sell to those users, in order to provide recommended movies or products
- human genes, in order to find people that share the same ancestors
We can measure affinity in a ...
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