To investigate how to reverse engineer a new website, we will take a look at the BMW site. The BMW website has a search tool to find local dealerships, available at https://www.bmw.de/de/home.html?entryType=dlo:
This tool takes a location and then displays the points near it on a map, such as this search for Berlin:
Using browser developer tools such as the Network tab, we find that the search triggers this AJAX request:
https://c2b-services.bmw.com/c2b-localsearch/services/api/v3/ clients/BMWDIGITAL_DLO/DE/ pois?country=DE&category=BM&maxResults=99&language=en& ...