Chapter 1. Getting Ready with Predictive Analytics

Analytics, predictive analytics, and data visualization are trendy topics today. The reasons are:

  • Today a lot of internal and external data is available
  • Technology to use this data has evolved a lot
  • It is commonly accepted that there is a lot of value that can be extracted from data

As in many trendy topics, there is a lot of confusion around it. In this chapter, we will cover the following concepts:

  • Introducing the key concepts of the book and tools we're going to use
  • Defining analytics, predictive analytics, and data visualization
  • Explaining the purpose of this book and the methodology we'll follow
  • Covering the installation of the environment we'll use to create examples of applications in each chapter ...

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