Chapter 4

Linking Your QR Code to Mobile-Friendly Content

In This Chapter

arrow Optimizing content for mobile devices

arrow Creating content that meets mobile users’ expectations

The idea of using QR Codes to link the offline world with digital content is “wicked smart,” as we like to say in Boston. But just as QR Code creators must give time and thought to generating QR Codes, they also need to consider the mobile content it will link to. If you scan a QR Code and the online content it links to is either difficult to see or use, or both, you’ll quickly abandon the effort and move on.

In this chapter, I explain how to adjust online content for mobile devices. I also examine what users want and expect when they scan your QR Code. You may be surprised.

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