June 2012
Beginner to intermediate
120 pages
2h 50m
English
Content preview from QR Codes For Dummies, Portable EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Understanding Why You Should Track QR Codes
To paraphrase Mark Twain, the only thing worse than the person who doesn’t understand the value of QR Code analytics is the person who does but still doesn’t use them.
If you’re one of these persons, you don’t need to worry. I’m here to help with some reasons that can hopefully replace your uncertainty with education or hesitation with purpose.
You can’t improve what you can’t measure. If you don’t have a basic metric, such as how many people scanned your code, how can you know if your code is doing the job you intended?
You can track location. When your QR Code is scanned around the country or around the world, you can tell where it was scanned and on what mobile device. For example, in Figure 6-1 you can see the report I received for a QR Code I generated through uQR.me
You know what’s hot or not. This allows you to adapt campaigns as needed and to discover what truly works with your target audience.
You can experiment. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.