Understanding Why You Should Track QR Codes
To paraphrase Mark Twain, the only thing worse than the person who doesn’t understand the value of QR Code analytics is the person who does but still doesn’t use them.
If you’re one of these persons, you don’t need to worry. I’m here to help with some reasons that can hopefully replace your uncertainty with education or hesitation with purpose.
You can’t improve what you can’t measure. If you don’t have a basic metric, such as how many people scanned your code, how can you know if your code is doing the job you intended?
You can track location. When your QR Code is scanned around the country or around the world, you can tell where it was scanned and on what mobile device. For example, in Figure 6-1 you can see the report I received for a QR Code I generated through
. The report shows in what countries and cities the code was scanned and with what types of devices. This kind of data can help you tailor your marketing campaigns to account for regional adoption, language, and technology.
You know what’s hot or not. This allows you to adapt campaigns as needed and to discover what truly works with your target audience.
You can experiment. ...