June 2012
Beginner to intermediate
120 pages
2h 50m
English
Content preview from QR Codes For Dummies, Portable EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Making It Easy for People to Scan Your QR Code
A key part in getting someone to do anything is not giving him or her an excuse to say no. If you pitch a potential client and he’s really interested, but you never call him back or return his messages, you’re just giving the prospect an excuse to say no and buy from someone else.
The same applies to QR Codes. You have to make scanning and using QR Codes just as easy as possible. This is especially true given that a study in 2011 reported that three of ten consumers don’t understand QR Codes. You and I have our work cut out for us.
The following sections give some of the reasons why people may say no to QR Codes and what you can do to turn that no into a yes.
They don’t know what that funny-looking, black-and- white square is
People are asking what that funny-looking, black-and-white square is a lot because they’re seeing them everywhere, usually with little or no explanation of what to do with them. Here’s how you can introduce QR Codes to people who aren’t familiar with them:
Share some details. Include text near the code that tells people (as shown in Figure 5-3) what the QR Code can deliver when they scan it. Here’s an example of the text that might accompany a QR Code in your marketing materials: “For our weekly specials, visit our website or scan this QR Code with your mobile device.”
People are more likely to try QR codes ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.