Giving Mobile Viewers What They Want, Expect
Just as people expect mobile sites to be as functional as apps, they have preferences on what mobile sites should deliver. Keep that in mind when you’re choosing what your QR Code will link to.
In 2011, a survey of 415 smartphone users by marketing firm MGH in Baltimore, Maryland, showed that consumers would scan a QR Code for these reasons.
Figure 4-5: Why would you be interested in using a QR Code?
Meeting user expectations for what QR Codes should link to can increase your chances for success. It gives users a predictable outcome with a new technology, perhaps reinforcing the value of scanning QR Codes in the first place.
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