June 2012
Beginner to intermediate
120 pages
2h 50m
English
Content preview from QR Codes For Dummies, Portable EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Replacing SMS Text with QR Codes
If you haven’t done an SMS text campaign before, I bet you’ve seen one, perhaps at a store or in an ad you’ve seen. An advertisement might say something like this: “Get exclusive monthly discounts; text SHOP to 55555.” (In the example, SHOP is called the keyword, and the five-digit number is called the short code.)
When a user does this, he’s added to a database from which you can send him future text messages.
SMS text is popular with marketers, but QR Codes may be a better alternative. Here are some advantages that the QR Codes have over SMS text campaigns:
Scanning a QR Code is easier than sending a text. QR Codes involve no typing, just button pressing and scanning.
QR Codes can directly link to rich media, whereas SMS text gives you a link that you have to click to access content.
QR Codes have a newness factor that SMS text doesn’t. It’s new, easy, and cool — just the things consumers like.
QR Codes are visual and more attractive and enticing to consumers than a keyword and short code. QR Codes can also be customized with color or artwork.
QR ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.