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Qualitative Marketing Research
book

Qualitative Marketing Research

by Professor Rajagopal Rajagopal
January 2019
Beginner content levelBeginner
196 pages
5h 9m
English
Business Expert Press
Content preview from Qualitative Marketing Research

CHAPTER 4

Evidence-Based Research

Overview

Evidence-based research is one of the most used methodologies in qualitative research across disciplines from social sciences to medicine and health care. Qualitative research based on cognitive and community-led evidences provides small, but profoundly significant, proofs in social, cultural, and entrepreneurial development emerging from governmental and organizational interventions. This chapter addresses the contemporary trends in evidence-based qualitative research in addition to community-driven methodologies in qualitative research. Action research is another qualitative methodology developed and implemented in social and ethnological perspectives. This chapter defines action research as social ...

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Publisher Resources

ISBN: 9781949991024