About the Author

Rajagopal is Professor of Marketing at EGADE Business School of ­Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. Dr. Rajagopal is also Visiting Professor at Boston University, Boston, Massachusetts. He has been listed with biography in various international directories.

He offers courses in the areas of marketing, innovation management, and international business to the students of undergraduate, graduate, and doctoral programs. He has imparted training to senior executives and has conducted over 65 management development programs to the corporate executives and international faculty. Throughout ...

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