3. Tying QFD to Design, Marketing, and Technology

With Roger Hinckley, Joe Kasabula

This chapter explains in detail how Quality Function Deployment (QFD) ties into Six Sigma Methods. Each of the various Six Sigma methods will be described along with the unique roles that QFD plays within that particular methodology. Six Sigma often begins with a focus on bottom-line results, addressing those defects associated with customer complaints as discussed in relation to Kano’s model in Chapter 2. As Kano’s model teaches us, addressing customer complaints is not enough to keep a thriving business healthy. What must also happen is further development and understanding of customer needs, both stated and unstated. These understandings lead to products and ...

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