11. Technical Benchmarks

This chapter introduces the concept of competitive technical benchmarking (circled in Figure 11-1).

Figure 11-1 Competitive Benchmarks

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No organization would invest in the development of a product or service without knowing enough about the competition to be sure that its design is competitive. But if we have defined 30 or 40 SQCs, should we benchmark all of them? Because they have been prioritized using the Relationships section of the House of Quality (HOQ), as we have seen in Chapter 8, we know which SQCs are most important, and we therefore have a strategy for focusing on and benchmarking only the most important of ...

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