The disadvantages of this approach should include the fact that iŕ ignores the possibility of a new (not previously identified) type of consumer behaviour emerging over time. However, in the forecast range of 1–3 years, the probability of the emergence of new types of consumer behaviour is low (and in case of their specific weight is negligible).
There are, of course, alternative approaches to forecasting consumption macro-structures. One of them (which operates with the same initial micro-data from SHBS) is based on the direct analysis of the dynamics of consumer behaviour without linking with the dynamics of the classes in the space of typological variable. The second approach can be based on the use of macro-data of trade statistics, which ...
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