Chapter 1
Introduction and how to use this book
Abstract
The primary purpose of this book is to provide a statistical resource for those who measure the behavior and attitudes of people as they interact with interfaces. Our focus is on methods applicable to practical user research, based on our experience, investigations, and reviews of the latest statistical literature. As an aid to the persistent problem of remembering what method to use under what circumstances, this chapter contains four decision maps to guide researchers to the appropriate method and its chapter in this book.
Keywords
user experience
user research
summarizing data
margin of error
confidence interval
statistical test
comparison of groups
comparison with a benchmark
discrete-binary ...
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