Quantitative Analysis for Management, 13/e

Long description

TV, newspaper, 30 seconds radio, and 1 minute radio are represented by X1, X2, X3, and X4, respectively. The screenshot shows two tables with X1, X2, X3, and X4 as the column headers between columns B and E.

In the first table:

• The row headers are the variables solution and audience per ad.

• The first row has the values 1.96888, 5, 6.2069, and 0.

• The second row has the values 5000, 8500, 2400, and 2800.

• The value of total audience, 67240.3017, is seen under column F in the sixth row.

In the second table:

• The row headers are the constraints maximum TV, maximum newspaper, maximum 30 seconds radio, maximum 1 minute radio, cost, radio dollars, and radio spots.

• X1 for maximum TV, X2 for maximum newspaper, X3 for maximum 30 second radio, ...