Quantitative Analysis for Management, 13/e

Self-Test

• Before taking the self-test, refer to the learning objectives at the beginning of the chapter, the notes in the margins, and the glossary at the end of the chapter.

• Use the key at the back of the book to correct your answers.

• Restudy pages that correspond to any questions that you answered incorrectly or material you feel uncertain about.

1. Linear programming can be used to select effective media mixes, allocate fixed or limited budgets across media, and maximize audience exposure.

   1. True

   2. False

2. Using LP to maximize audience exposure in an advertising campaign is an example of the type of LP application known as

   1. marketing research.

   2. media selection.

   3. portfolio assessment.

   4. media budgeting.

   5. all of the above.

3. Which of the following ...