June 2006
Beginner
793 pages
20h 59m
English
Content preview from Quantitative Techniques: Theory and Problems
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ADVERTISING PROBLEM
Problem 1.74
Bharat Advertisers Ltd. is preparing a proposal for an advertising campaign for a client who are manufacturers of law products. An optimal allocation of advertising funds to maximise the total number of exposures has to be made for the client. The characteristics of the three alternative publications are shown in the following table.
The relative importance of the three characteristics are:
Homeowner, 0.4; income 0.2; gardener, 0.4. The advertising budget is Rs. 4,00,000. Formulate the LPP to find the most effective number of exposures in each magazine.
Solution
Let us first calculate, effective exposure
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