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Questions That Sell by Paul Cherry

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Using E-Mail

Here are some examples of how to provoke a customer response via e-mail:

  • “I am writing to you because my company has had great success working in the _____________ industry. We have been able to increase profitability and bring new products to market at a faster rate. I know that you are extremely busy and not usually keen on listening to sales pitches, so I thought I would let our success speak for itself. Here’s the text of a letter of thanks that my company received from Company X [a leader in the field that will inspire trust in the prospective customer] detailing the success it has had thanks to our system. If you are interested in learning more about our services, please contact me at _____________.”

  • “I happened to be reading ...

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