Today Samantha calls on Greenville Hospital, a medium-size hospital in the suburbs of a large city. Samantha knows that this hospital has been trying to revamp its image and grow its market share, but it has come up against a wall because of the larger-than-life reputations of other nearby hospitals. She hopes that employees of the hospital will view her product as a great opportunity rather than just another expense.
Samantha first calls on a manager in the accounting department who is listed on the hospital’s website as a contact. Here is their conversation:
Samantha: Good morning. How are you doing today?
Manager: I’m okay. How can I help you?
Samantha: I am calling to talk with you about ...