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Questions That Sell by Paul Cherry

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Questions to Strengthen Existing Customer Relationships

If you wait for your customers to determine the status of your relationship, you risk hearing about it after they have taken their business elsewhere. Instead, be proactive and monitor your customers by asking them these questions:

  • What is it that you value most about doing business with us [me]?

  • What do you feel we are [I am] doing right to sustain the business relationship?

  • In what ways are we [am I] helping you to achieve your goals?

  • In what ways can we [I] improve?

  • What changes do we [I] need to make to ensure greater success?

  • If you could change one thing about our relationship, what would it be?

  • What goals would you like to see us [me] accomplish with you in the next twelve months?

  • How can ...

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