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Questions That Sell by Paul Cherry

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Chapter 10. Conclusion

I HOPE THAT YOU have learned a lot from the strategies presented in this book. By using the techniques offered here, you will be able to establish and maintain more meaningful relationships with your customers. According to Claude Lévi-Strauss, a famous anthropologist of the twentieth century, “The wise man doesn’t give the right answers, he poses the right questions.” I named this book Questions That Sell because I sincerely believe that selling is about what you ask, not what you say.

It might seem at first as if you are going through your professional life constantly asking questions. I assure you that will not be the case. The beauty of asking questions is that you are prompting the other person to do most of the talking. ...

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