Want to send an E-mail your boss will open right away?
Need a knock-out proposal to seal a deal?
Want to create a Web site that no customer can resist?
Quick & Painless Business Writing will show you how.
Yes, you can improve your writing without memorizing endless rules, perusing checklists of do’s and don’ts, or revisiting the lessons of high school. Quick & Painless Business Writing reveals secrets that will eliminate business-writing phobias and faux pas and help you create outstanding documents that get optimal results.
First, you’ll learn that grammar is not a collection of stagnant rules you’d better follow (or else), but an ever-changing set of principles with plenty of choices. Then you’ll discover secrets about writing your English teachers never told you: the secret power of nouns, the destructive force of innocent-seeming verbs, and the way sentence structure can elicit certain responses.
You’ll happily replace what you learned about “structure” with an altogether new understanding of how to open, develop, and close your messages. Even better, you’ll learn how to build a cohesive message quickly, with little need for rewriting.
But business writing cannot live on words alone. That’s why this book explores the review process – whether your reviewer is an in-house editor, a client, a boss, or even a spouse – and help you learn strategic ways to approach and manage them.
With this information, you’ll do more than write well. You’ll be able to craft strategic messages that get the right response from your reader, whether you want a colleague to send important information now or a customer to say “yes” to your proposal.
Have to address a difficult situation? Confront a co-worker? Defend yourself to your boss? Give a bad employee bad news? This book will show you how to do that and more...quickly and painlessly.
Susan F. Benjamin, a former college professor, has taught more than 100,000 professionals the secrets of business writing during the last 15 years. She has appeared on CNN-FN, NPR affiliates and other broadcasts, and participated in the White House initiative on plain language. Her articles, research findings, and opinion pieces on communications regularly appear in national publications. She lives in Shepherdstown, West Virginia
Table of contents
- Title Page
- Copyright Page
- Table of Contents
- The Quick, Painless, and Indispensable
- Section I - Why Quick? Why Painless? Why Not?
Section II - Word Use—No Pain, All Gain
Chapter 2 - Ouchless Nouns
- When Do We Diagram Sentences? A Flashback
- Nouns: All About Them
- The Question You’re Dying to Ask!
- The Passive Voice
- Noun Nuggets: To Do and Not To Do
- Noun Uppers
- Acronyms: The Naked Nouns
- A Quick Q&P Acronym Q&A
- More Noun Nuggets: The Secrets
- Genderless-ness: Language Battles in Action
- But Wait! There’s More!
- Genderless Action Plan
- Chapter 3 - Noun Accomplices: Articles, Pronouns, and Adjectives
Chapter 4 - Verbs: The Power Words
- Action Verbs
- Harnessing Verb Power: A Quick and Painless Approach
- How About Those Tense—and Slow and Painful—Verbs?
- The Good Guy Verbs—A Reminder
- Tense About Tense?
- The Noun-Verb Marriage: A Brief Interlude
- Tense Agreement: A Quick and Painless Approach
- The Top 10 Agreement Hang-Ups
- A Brief Outburst Plus the Author’s Response
- Metaphor: The Powermonger
- Linking Verbs
- So What About Them?
- To Be—But for How Long?
- Helping Verbs
- Adverbs: Too Much, Too Often
- Chapter 5 - Glue Words
- Chapter 6 - Sentence Savvy
- Chapter 2 - Ouchless Nouns
Section III - Quick, Painless, and Plain: Almost All You Need to Know About Style
- Chapter 7 - Plain Language Primer: So What Are the Big Guys Afraid Of?
- Chapter 8 - Why the Active Voice Isn’t, and a Few Words About Being Concise
- Chapter 9 - Reader-Focus: Bowing to the King and Queen of the Universe
- Chapter 10 - The Truth About Tone, Damn It!
Section IV - Cohesive Structure: Keeping It Together
- Chapter 11 - Seducing, Spinning, and Sedating: All About Structure
Chapter 12 - The Paragraph: On Closer Inspection
- Paragraph Myth and Reality: A Jet Back in Time
- The Paragraph-Brick Connection
- In the Beginning...The Pre-paragraph
- First (Introductory) Paragraphs
- Opening Paragraph Possibilities—In Closing
- Beyond the Beginning: Imposing Order
- The Inverted Pyramid
- Analysis and Support
- Paragraph Length: How to Tell...
- Final Word on the Final Word: Why Paragraph Length Matters
- The Big Four: Equal Facts, Chronological, Descriptive, Compare and Contrast
- Equal Facts: The Bullets
- Bullets: The Use and Misuse
- Most- to Least- or Least- to Most-Noticeable
- And Now For a Reality Slice: The Un-paragraph
- Mix ’n’ Match Paragraphs: The Examples
- Chapter 13 - The End
- About the Author
- Title: Quick & Painless Business Writing
- Release date: December 2006
- Publisher(s): Career Press
- ISBN: 9781564149008
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