Chapter 6
Sentence Savvy
Now for sentences. No mere assemblies of words, sentences are a font of power. Think I’m being dramatic? I’m not. Sentences can induce moods faster than a Xanax and engender responses so subtle and real that, if you got really good at this, you’d be dangerous...and probably in advertising. Anyway, we’ll start with simple sentences, the snub-nosed pistol in your arsenal of powerful sentences.
But First! An Answer to the Eternal Sentence Question
Here’s the question: How long should the average sentence be? I’m sure you’ve asked it. Maybe you’ve answered it. Over the years, I’ve heard lots of responses. Among the many:
No longer than you can say in one breath. I heard this one in college. It makes sense, I suppose...I ...
Get Quick & Painless Business Writing now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
