QuickTime for Filmmakers

5	A Filmmaker’s Guide to Compression

“Everybody says, ‘If you just gave me the settings you used for Star Wars, then I’d be set.’ Well, unfortunately, that setting worked for that clip, but I didn’t even use the same settings for another clip they sent me two weeks later…”

—Doug Werner⁵

You have a completed film, and it is time to deliver it to your audience. Although theatrical exhibition is still the ultimate goal of most filmmakers, it remains one of the most elusive goals for many independents. CD and DVD distribution are a more realistic alternative for most, though cost factors may still loom large for reaching the potential of sizable audiences. Thus, Web delivery has emerged as one of the best ways to reach large audiences at ...