CHAPTER 2
Understanding Traditional Valuation
As we just read, our new friend Sylvia A. received an exciting offer for her company. Before she can respond, she needs to quickly determine how much the company is worth. Ideally, she would already have this information in hand. At some point within the past year, she and her team would have gone through the process of determining just that. A detailed knowledge of the drivers of that value could have helped her and her team make key decisions all through her eight years in business. Fortunately for Sylvia and Metrics Mavens, we are going to help her find an accurate valuation that she and her team can rely on not just to respond to the offer on the table, but to guide future decision-making should ...
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