CHAPTER 4
Step 1. Find and Rate Your Value Drivers
Regardless of your industry or competitors, there is no business exactly like yours. While an outsider might see another midsize widget company, you and your team have a privileged understanding of what makes it different. It could be the formula developed by an ancestor 58 years ago and closely guarded ever since, or possibly it’s the painstaking manufacturing process that other companies skimp on. Perhaps your business model is such that growth potential seems unlimited, and steady profit margins year to year have proved your ability to surmount the most difficult economic conditions. You also have challenges—trouble finding workers in your area to fill the skilled positions, a need to get ...
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