CHAPTER 5
Step 2. Determine Your Multiples Range
Take a moment to celebrate what you and your team have already accomplished. By diving methodically into your value drivers, you have gained new insight into your company. You understand at a deeper level what your customers value most and what they wish you would do better. If you stop right now, you have information that can help you grow strategically and concentrate your resources where they can do the most good. Congratulations—but don’t stop yet!
The next step in determining your value is to find out how you stack up against similar businesses. We will accomplish this through a careful analysis of market multiples, including stocks of publicly held companies, as well as transactions involving ...
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