QuickValue: Discover Your Value and Empower Your Business in Three Easy Steps

CHAPTER 9

Guiding Your Strategy

Thanks to the work you have done so far, you now possess something that puts you in rare company among midsize businesses: a single, defensible, internally generated number expressing the current market value of your company. But what if you are not ready to sell? The rewards may be out there someday, but—with apologies to Robert Frost—you have miles to go before you reap. Your QuickValue results are as important as ever. In this case, the star of the show isn’t so much the final number you arrived at but the steps you took to get there. They can help guide you as you work to eliminate weaknesses, capitalize on strengths, and find ways to prosper in a hypercompetitive world. In this chapter, we’re going to shift ...